Sofia de Mello-Barreto
Pre-order · Save €20 before launch
The First 90 Days After Funding
A GTM playbook for AI and SaaS founders
You raised. The board wants a plan. Investors want pipeline. Nobody on your team owns marketing yet.
This playbook gives you the first 90 days, week by week.
€29 €49
Price goes to €49 at launch
Secure checkout · Receipt by email
100K
customers in year one at Banco BNI Europa
15
markets with Meezoog
15+
years on early-stage growth
What you get
Your first 90 days, week by week
- 01
Days 1–14
One buyer
Pick one buyer. Turn your ICP into a one-page brief your whole team works from.
- 02
Week 3
One sentence
Write the positioning sentence every page, deck and post starts from.
- 03
Weeks 4–8
Two channels
Score your channel options, then test two with a fixed budget. Not ten.
- 04
Week 6
First hire
Decide on your first marketing hire or a fractional lead, with a scorecard and a 30-day plan for them.
- 05
Ongoing
AI workflows
Five GTM workflows to run with AI now, and the ones to keep human.
Included
Everything you need for the next board meeting
30-page playbook (PDF)
90-day plan template, ready for your next board meeting
ICP brief template
Channel scorecard
Who it's for
For you if
You're a founder between pre-seed and Series A with no head of marketing yet.
Not for you if
Your team already has a full marketing department.
Who wrote it
Sofia de Mello-Barreto
I took Banco BNI Europa from zero to 100,000 customers in year one. I co-founded Meezoog and expanded it to 15 markets. I held a senior role at Perion (NASDAQ). For 15 years I've worked on one problem: the first months of growth for a newly funded product.
Start your 90 days with a plan.
Pre-order for €29 today. The price goes to €49 at launch.
€29 €49