Sofia de Mello-Barreto
Product Marketing Lead for SaaS & AI companies. 2x Founder (Meezoog, Alice) · ex-Perion (NASDAQ) · 15+ years.
My career has never been confined to a single function. I have worked across marketing, product and growth because building successful products requires all three. The titles changed, but the work remained consistent: understanding customers, solving business problems and turning ideas into products people adopt and businesses can scale.
Over the past 15+ years, I have worked in startups and public companies across Europe, Israel and the US. My experience includes SaaS, mobile apps, marketplaces, fintech and AdTech.
Product launches
Launched PetCare, a consumer AI product, across Portugal, Spain and Brazil. Built the go-to-market for Moroa, an AI subscription platform, where I own pricing, onboarding and lifecycle marketing. Part of the team that launched Banco BNI Europa, a digital bank that reached 100K customers in year one.
Growth and leadership
Led user acquisition, brand and partnerships while Fring grew to 20M users. Relaunched an underperforming Perion product to 1M+ downloads and led growth for its subscription products in the US.
I have managed several teams, the largest with 12 people, and was directly responsible for $24M in annual revenue from digital consumer products.
Founder experience
I co-founded Alice and Meezoog. Meezoog, a Chief Scientist sponsored startup, raised $1.5M USD and expanded into 15 international markets.
M.A. Marketing, University of Westminster · Digital Marketing Programme, London Business School · Based in Lisbon.
Get in touch